CODE OF ETHICS______________________________________________________

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All members of the Insurance Brokers Association of Manitoba are expected to comply with the association's Code of Ethics:

To The Public

• To remember that my first obligation is to my clients and to the insuring public.
• To provide my clients with the highest standard of professional service.
• To insure that my advice to them is based on the highest level of professional integrity and performance.

To My Insurers

• To maintain a loyal relationship with my insurers, in the knowledge that it is only through co-ordinated action that an orderly insurance market can be achieved.
• To provide my insurers with all information which may affect the underwriting or administration of the contract.
• To respect the authority vested in me to act on their behalf in servicing the public.

To My Colleagues

• To carry out my professional activities according to the principle of fair competition.
• To seek at all times to elevate the standards of the insurance profession and to encourage others in my profession to do likewise.

Standards of Professional Conduct

• A member will conduct business in strict accordance with the laws and regulations of Manitoba and any applicable laws of Canada
• A member will avoid controversies with fellow members, will compete with fellow members on an honourable and fair basis and will, at all times, co-operate with other members in any effort directed to the betterment and advancement of the insurance business
• A member acknowledges that it is unethical to obtain insurance business by commercial bribery, coercion, or unfair influence
• A member acknowledges certain obligations: first, to the insuring public; second, to insurers; and third, to other members
• A member will strive to provide the highest possible standard of service which the insuring public is entitled to expect to receive from a well-qualified Brokerage, and will at all times hold the interests of the public paramount
• A member will at all times respect the member's obligations to insurers and will conduct the member's business so that the proper interests of insurers are fully safeguarded
• A member acknowledges that only by providing services of the highest order can Brokerages enjoy the public confidence they merit and must have, and will at all times seek to raise the standards and improve the service provided by Brokerages and the insurance business
• A member acknowledges that each Brokerage maintain professional liability (Errors & Omissions) insurance having such limits of liability as are recommended from time to time by the directors